Mass Media and Journalism B.A./B.S.

The Mass Media & Journalism program prepares students for employment in news writing and reporting in print, broadcast and online media; media production and management at broadcast stations, networks, independent production houses, school media centers, and corporate or industrial media operations; public relations, film making, advertising, social media and online media.

This major consists of a 33-hour core, plus students select one 15-hour sequence and an 18-hour minor.  The recommended minor for MMJ Majors is Communication Studies.  In the core, students do a three-hour media-related internship and also take three one-hour practicum courses, both designed to provide practical experience related to the degree. Student media opportunities include working with the student newspaper The East Texan, KETR Radio and Student Radio, KETV television and related podcast and online media operations. 

The program maintains a careful balance between in-class academic work and practical hands-on broadcast experience. All students begin practical activities immediately and most will have a wide variety of media experiences before graduation.

Core Curriculum Courses
See the Core Curriculum Requirements42
Mass Media Core33
Mass Communication in Society
Studies in Electronic Communications
Basic Media Production
Multimedia Writing
Basic Reporting
Media Performance
Media Law
Multimedia Portfolio
Broadcast & Digital Journalism
Media History
Ethics in the Media
Social Media Journalism
Media Internship
Three hours of practicum, MMJ 109, or MMJ 209, or MMJ 309, or MMJ 409
Advertising/Public Relations Sequence (15 hours)
MMJ 2305Publication Design & Production 3
MMJ 328Public Relations Principles 3
or MMJ 2327 Advertising Principles
MMJ 334Advertising Campaigns 3
or MMJ 426 Public Relations Campaigns
MMJ 314Intermediate Reporting 3
MMJ 315Editing & Production (or MMJ Elective)3
Digital Video & Filmmaking (15 hours)
MMJ 221Basic Audio Production and Radio Programming 3
MMJ 322Film-Style Shooting & Editing 3
MMJ 332 Advanced Digital Video Production 3
MMJ 308Screenwriting3
or MMJ 390 Sports Media
MMJ 360Digital Audio Production 3
Multimedia Journalism (15 hours)
MMJ 221Basic Audio Production and Radio Programming 3
or MMJ 316 Community Newspaper Journalism
MMJ 2305Publication Design & Production 3
MMJ 314Intermediate Reporting 3
MMJ 315Editing & Production 3
or MMJ 326 Advanced Reporting/Feature Writing
MMJ 390Sports Media 3
Total Hours120

 A grade of “C” or higher must be earned in all courses in this Major .