Mass Media and Journalism B.A./B.S.
The Mass Media & Journalism program prepares students for employment in news writing and reporting in print, broadcast and online media; media production and management at broadcast stations, networks, independent production houses, school media centers, and corporate or industrial media operations; public relations, film making, advertising, social media and online media.
This major consists of a 24-hour core, then students select one 21-hour sequence plus one nine-hour elective specialty option. In the core, students normally do a three-hour internship, but may also choose to take three one-hour practicum courses for hands-on experience within the program. Student media opportunities include working with the student newspaper The East Texan, KKOM and KETR Radio, KETV television and related online media operations.
The program maintains a careful balance between in-class academic work and practical hands-on broadcast experience. All students begin practical activities immediately and most will have a wide variety of media experiences before graduation.
| Core Curriculum Courses | ||
| See the Core Curriculum Requirements | 42 | |
| Mass Media Core | 24 | |
| Basic Media Production | ||
| Multimedia Writing | ||
| Mass Communication in Society | ||
| Basic Reporting | ||
| Media Performance | ||
| Media Law | ||
| Multimedia Portfolio | ||
| Media Internship | ||
or MMJ 109 | Introduction to Media Production | |
or MMJ 209 | Media Operations II : Student Radio | |
or MMJ 309 | Media Operations III: Field Shooting | |
or MMJ 409 | Media Operations IV: Multi-Camera Studio Production | |
| ELECTIVE SPECIALTY OPTIONS | 9 | |
| "Sports Media" | ||
| Advanced Reporting/Feature Writing | ||
or MMJ 390 | Sports Media | |
| Choose two from: | ||
| SPECIAL TOPICS | ||
| Introduction to Coaching | ||
| Theory of Coaching Football and Soccer | ||
or HHPK 416 | Theory of Coaching Baseball and Softball | |
| "Business Media" | ||
| Advanced Reporting/Feature Writing | ||
| Professional Writing | ||
| Choose one from: | ||
| Environmental Economics | ||
or ECO 309 | Economic Forecasting | |
or MKT 306 | Marketing | |
or MGT 303 | Business Communications | |
or MGT 330 | The Entrepreneur | |
| "Fashion Media" | ||
| Special Topics | ||
| Costume Construction | ||
| Advanced Reporting/Feature Writing | ||
| "Liberal Arts" | ||
| Choose three from: | ||
| Advanced Reporting/Feature Writing | ||
| Media History | ||
| Magazine Production | ||
| Communication Research Methods & Theory | ||
or COMS 412 | Theory of Communication | |
| "Health Communication" | ||
| Social Media Marketing (or) | ||
| GLB / Sociology of Health and Illness ("ADV and PR Majors take") | ||
| Choose two from: | ||
| Gender Communication | ||
| Nonverbal Communication | ||
| GLB/Intercultural Communication | ||
or HHPH 1304 | Introduction to Personal and Community Health | |
| Career Development | ||
| "Film Studies" | ||
| Choose three from: | ||
| Screenwriting | ||
| Fund of Acting | ||
| History and Aesthetics of Film | ||
| Literature and Film | ||
| "Music Production" | ||
| Digital Audio Production | ||
| DMP Majors Choose one from: | ||
| History of Rock and Roll | ||
or MUS 1312 | Theory II | |
| Choose one from: | ||
| Fundamental Theory | ||
or MUS 1311 | Theory I | |
| Choose one from: | ||
| Introduction to Music Literature | ||
or MUS 1310 | Introduction to Jazz and Jazz Rock | |
| "Photojournalism" | ||
| Introduction to Photojournalism | ||
| Advanced Photojournalism | ||
| Plus one other Mass Media Journalism Elective | ||
| "Community Journalism" | ||
| Choose three from: | ||
| Community Newspaper Journalism | ||
| Media History | ||
| Principles of Management | ||
| Urban Sociology & Anthro | ||
| TOPIC SEQUENCE AREAS | 21 | |
| Digital Media Production: | ||
| Basic Audio Production and Radio Programming | ||
| Broadcast Writing | ||
| Film-Style Shooting & Editing | ||
| Advanced Digital Video Production | ||
| Digital Audio Production | ||
| Sports Media | ||
| Broadcast & Digital Journalism | ||
| Advertising: | ||
| Publication Design & Production | ||
| Advertising Principles | ||
| Writing for Public Relations | ||
| Case Studies in Advertising | ||
| Advertising Campaigns | ||
| Ethics in the Media | ||
| Social Media Marketing | ||
| Public Relations | ||
| Publication Design & Production | ||
| Advertising Principles | ||
or MMJ 445 | Ethics in the Media | |
| Public Relations Principles | ||
| Writing for Public Relations | ||
| Public Relations Case Studies | ||
| Public Relations Campaigns | ||
| Social Media Marketing | ||
| Multimedia Journalism: | ||
| Publication Design & Production | ||
| Intermediate Reporting | ||
| Broadcast Writing | ||
or MMJ 315 | Editing & Production | |
| Film-Style Shooting & Editing | ||
| Magazine Production | ||
| Broadcast & Digital Journalism | ||
| Ethics in the Media | ||
| Required Minor | ||
| Minimum 18 hours required in the Minor | 18 | |
| Minimum 6 hours of electives required | 6 | |
| Total Hours | 120 | |
A grade of “C” or higher must be earned in all courses in this Major .