Mass Media and Journalism B.A./B.S.
The Mass Media & Journalism program prepares students for employment in news writing and reporting in print, broadcast and online media; media production and management at broadcast stations, networks, independent production houses, school media centers, and corporate or industrial media operations; public relations, film making, advertising, social media and online media.
This major consists of a 33-hour core, plus students select one 15-hour sequence and an 18-hour minor. The recommended minor for MMJ Majors is Communication Studies. In the core, students do a three-hour media-related internship and also take three one-hour practicum courses, both designed to provide practical experience related to the degree. Student media opportunities include working with the student newspaper The East Texan, KETR Radio and Student Radio, KETV television and related podcast and online media operations.
The program maintains a careful balance between in-class academic work and practical hands-on broadcast experience. All students begin practical activities immediately and most will have a wide variety of media experiences before graduation.
| Core Curriculum Courses | ||
| See the Core Curriculum Requirements | 42 | |
| Mass Media Core | 33 | |
| Mass Communication in Society | ||
or MMJ 1335 | Studies in Electronic Communications | |
| Basic Media Production | ||
| Multimedia Writing | ||
| Basic Reporting | ||
| Media Performance | ||
| Media Law | ||
| Multimedia Portfolio | ||
| Broadcast & Digital Journalism | ||
| Media History | ||
or MMJ 445 | Ethics in the Media | |
| Social Media Journalism | ||
| Media Internship | ||
| Three hours of practicum, MMJ 109, or MMJ 209, or MMJ 309, or MMJ 409 | ||
| Advertising/Public Relations Sequence (15 hours) | ||
| MMJ 2305 | Publication Design & Production | 3 |
| MMJ 328 | Public Relations Principles | 3 |
| or MMJ 2327 | Advertising Principles | |
| MMJ 334 | Advertising Campaigns | 3 |
| or MMJ 426 | Public Relations Campaigns | |
| MMJ 314 | Intermediate Reporting | 3 |
| MMJ 315 | Editing & Production (or MMJ Elective) | 3 |
| Digital Video & Filmmaking (15 hours) | ||
| MMJ 221 | Basic Audio Production and Radio Programming | 3 |
| MMJ 322 | Film-Style Shooting & Editing | 3 |
| MMJ 332 | Advanced Digital Video Production | 3 |
| MMJ 308 | Screenwriting | 3 |
| or MMJ 390 | Sports Media | |
| MMJ 360 | Digital Audio Production | 3 |
| Multimedia Journalism (15 hours) | ||
| MMJ 221 | Basic Audio Production and Radio Programming | 3 |
| or MMJ 316 | Community Newspaper Journalism | |
| MMJ 2305 | Publication Design & Production | 3 |
| MMJ 314 | Intermediate Reporting | 3 |
| MMJ 315 | Editing & Production | 3 |
| or MMJ 326 | Advanced Reporting/Feature Writing | |
| MMJ 390 | Sports Media | 3 |
| Total Hours | 120 | |
A grade of “C” or higher must be earned in all courses in this Major .